The mission of the Email Coordinator, Lifecycle Marketing is to provide day-to-day operational support and project management.
This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.
Key Responsibilities:
Campaign Development and Execution
Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.
Segmentation and Personalization
Segment audiences based on behavioral and demographic data to tailor messaging.
Utilize dynamic content and personalization techniques to increase engagement and CVR.
Data Analysis and Reporting
Monitor and analyze campaign performance using key metrics.
Provide regular reports on campaign effectiveness and make recommendations for improvement.
Lifecycle Marketing Strategy
Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
Identify opportunities for targeted campaigns at different stages of the customer journey.
Testing and Optimization:
Implement A/B testing to improve campaign performance.
Continuously optimize messaging, targeting, and timing to maximize results.
Compliance and Best Practices:
Ensure all campaigns comply with legal regulations and industry best practices.
Stay updated on emerging trends in email and SMS marketing.
Qualifications:
2+ years of relevant experience
Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript
Familiarity with Google Analytics or similar analytics tools
Knowledge of HTML and CSS for email marketing is a plus
Strong analytical and critical thinking skills
Strong project management skills, organizational skills, and a keen attention to detail
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