A leading B2B lead generation agency operating on a retainer-based model is seeking an innovative B2B Cold Outbound Email Marketing Strategist. This role is vital for crafting and optimizing outbound email strategies that engage and convert high-quality leads for both our agency and our clients.
Key Responsibilities:
Cold Email Copywriting: Craft compelling email content tailored to the target audience, focusing on engaging potential leads through clear and persuasive communication.
Email Strategy Development: Design comprehensive email marketing strategies emphasizing lead nurturing and conversion optimization, devoid of hands-on campaign setup.
List Segmentation and Targeting: Segment email lists effectively to ensure messages are personalized and targeted, maximizing engagement and improving response rates.
A/B Testing: Implement rigorous A/B testing to refine various elements of email campaigns, aiming to enhance metrics such as open rates, click-through rates, and overall conversions.
Collaborative Content Creation: Collaborate closely with the team to create compelling email narratives that resonate with potential leads.
Analytics and Reporting: Monitor and analyze email campaign performance, using insights to guide and improve future strategy.
Qualifications:
Email Marketing Experience: Demonstrated success in email marketing, particularly in B2B lead generation and cold outbound campaigns.
Proficiency in Email Strategy Tools: Deep understanding of email marketing tools focused on strategy and analysis, rather than technical email setup.
Data-Driven Approach: Strong analytical skills to assess marketing metrics and adapt strategies effectively.
Communication Skills: Exceptional written communication skills for crafting clear and persuasive email content.
Attention to Detail: Meticulous attention to the nuances of email strategy and content creation.
Team Collaboration: Ability to work effectively both independently and within a team environment.
Success in This Role:
You will excel by demonstrating an expert grasp of cold email best practices, the ability to engage and convert prospects effectively, and significantly enhancing our clients' lead generation efforts.
If you have a passion for email marketing and excel in connecting with B2B audiences through strategic outbound communications, we invite you to apply for this exciting opportunity to grow with our dynamic team.
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