Field marketing specialist

For one of our multinational clients

field marketing specialist

Department: Field Marketing Department

MANAGER: Field Marketing Manager

Responsibility

PURPOSE OF THE JOB:

The Field Marketing Specialist (FMS) is primarily responsible for driving Our clients marketing strategies through the management of consumer collecting programs: specifically Student Marketers program. In addition, the FMS supports the Field Marketing Manager (FMM) in the execution of specific Our client sport, culture, and athlete projects & events, maximizing communications output and fostering relationships with opinion leaders. The Field Marketing Specialist is constantly out "in the field" to make things happen, this is not an "office" job.

kEY RESPONSIBILITIES:

1. Student marketer program
2. Recruit, train and manage a team of student marketeers (university students) in your region to make Our client an integral and relevant part of a students life.
3. Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.
4. Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
5. Manage the day to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.
6. Activate campus relationships & integrate Our client into key usage occasions and the right image building opportunities with college students on and off campus.
7. Coach the student marketeers to continually reinforce best practice and delivery against the defined strategy. (including regular shadow shifts to ensure perfect interaction execution)

1. cross functional collaboration
2. Together with the Consumer Collecting Specialist and Field Marketing Manager (FMM) set clear goals that drives trial that engages new & infrequent users and expands the consumer base, and support sales and event initiatives in the region.
3. Create and deliver a regional marketing plan in line with the national strategy to drive product trial.
4. Initiate, organize, and supervise sales executions that ensure perfect distribution and visibility at and around campus.
5. Provide the FMM and National Consumer Collecting Manager with monthly reports.

Requirements

• Strong passion towards the brand.
• Experience in a marketing related field.
• Excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience.
• Strong leadership, initiative, and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritization and organizational skills.
• Valid Drivers License with the ability & willingness to travel frequently within the assigned region.