Join a thriving direct-to-consumer home lighting and decor retailer that is expanding its digital presence. Known for their commitment to quality and style, our client is seeking a growth marketer with hands-on experience with Google Ads.
The Google Ads Buyer role will start with Google ads and then move to other platforms (Meta and Pinterest). This role is ideal for someone with excellent communication skills, a trustworthy nature, and a desire to advance their professional career within an innovative retail company.
Location: Fully-Remote (Work from Home), 9 AM - 3 PM EST (30 hours a week)
Key Responsibilities:
Google Ad Management: Develop and manage Google ad campaigns, including search, display, and shopping, ensuring they are optimized for performance and budget efficiency.
Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.
Platform Expertise: Utilize deep knowledge of Google Business Suite for campaign management, along with proficiency on platforms like Meta, Pinterest, and Adroll
Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance.
A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.
Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.
Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches, particularly within the home decor retail sector.
What Success Looks Like:
Cost Efficiency: You have successfully optimized ad spending to achieve lower cost per click while maintaining or enhancing campaign quality and effectiveness.
Strategic Impact: Your advertising strategies have significantly contributed to the brand's market presence and customer acquisition goals.
Data-Driven Optimization: Through meticulous analysis and adjustments, you have consistently enhanced the performance of digital ad campaigns, demonstrating a strong return on investment.
Required Skills and Qualifications:
Proven Experience in Paid Media: Extensive experience managing paid media campaigns on platforms like Meta and Google Ads.
Technical Proficiency: Strong skills in pixel integration, lead tracking, and the use of analytics tools to measure ad performance and user engagement.
Strategic Planning: Demonstrated ability to develop strategic advertising plans that effectively target key audiences and meet client objectives.
Analytical Skills: Robust analytical capabilities, with a knack for translating complex data into actionable strategies.
Communication and Reporting: Excellent communication skills, capable of creating detailed reports and presenting findings to stakeholders.
Adaptability and Creativity: Ability to pivot strategies based on performance data and market trends, continuously seeking ways to enhance campaign performance.
This role offers an exciting opportunity for a Google Ad Buyer to impact a dynamic retail company known for its stylish home lighting and decor products. If you are passionate about digital marketing and driven by results, we invite you to apply and help shape the future of digital advertising in the home decor industry.
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