Senior Commercial Marketing Executive (Lead Generation)

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Reports to: Head of Marketing

Dotted to: Commercial Marketing Manager

The Role:

We are seeking a dynamic and results-oriented Senior Commercial Marketing Executive to join our team in the exciting world of the exhibition industry in Egypt. The ideal candidate will be responsible for identifying, qualifying, and nurturing potential business leads to drive growth and maximize opportunities within our events sector primarily F&B, Agriculture, Pharma and Auto afterparts.

Job Summary/Responsibilities:

Lead Identification and Research:

• Conduct thorough market research to identify potential clients, key decision-makers, and industry influencers within the exhibition sectors.
• Utilize various tools and platforms to gather information and stay updated on industry trends and competitors.

Prospecting and Outreach:

• Develop and implement effective strategies for lead generation through email campaigns, social media, and other channels.
• Create and manage targeted outreach campaigns to engage potential clients and generate interest in our exhibition services.

Qualification and Pipeline Management:

• Qualify leads based on predefined criteria, ensuring alignment with the company's target market and business objectives.
• Maintain a well-organized lead database, track progress, and provide regular reports on lead generation activities and outcomes.

Collaboration with Sales and Marketing Teams:

• Work closely with the sales and marketing teams to align lead generation efforts with overall business goals and strategies.
• Provide valuable insights and feedback to enhance marketing materials and campaigns for optimal lead conversion.

Networking and Relationship Building:

• Attend industry events, trade shows, and exhibitions to network with potential clients and build relationships within the industry.
• Leverage networking opportunities to generate leads and contribute to the overall visibility of our brand.

Continuous Improvement:

• Stay informed about industry best practices and emerging trends in lead generation.
• Proactively suggest and implement improvements to the lead generation process to enhance efficiency and effectiveness.

• Proven experience in lead generation, data and campaign management.
• Strong understanding of lead qualification criteria and sales processes.
• Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders.
• Familiarity with CRM software and lead management tools.
• Self-motivated, proactive, and able to work independently.
• Knowledge of the exhibition industry trends, key players, and market dynamics is a plus.
• Bachelor's degree in marketing, business, or a related field is preferred.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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