Managing a variety of end-to-end marketing campaigns to drive awareness, optimize leads, increase conversion rates and website traffic across social media platforms, email, SEM, SEO and retargeting ads.
Using the CMS to update the website with content, ensure its optimized for SEO and track its performance in Google Analytics.
Creating and sending out our weekly newsletter and email campaigns.
Segmenting data for campaigns.
Pulling together data and tracking the marketing spend.
Managing and executing the SEO strategies.
Contributing to PR efforts, review all press releases, and follow up on their dispatching.
Assisting in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy & manage social media platforms.
Managing the production of marketing communication and promotional materials (online & Offline) in line with the brand guidelines including writing, editing, and proofreading to support the sales team.
Evaluating and communicate competitor presence & activities on offline & online medium on quarterly basis.
Planning and implementing the companies' presence in different events such as exhibition and conferences.
Tracking performance and preparing monthly reports - performance against KPIs and action plans.
Qualifications:
Bachelor's degree in business or marketing with at least 5-7 years of experience in similar roles.
Creative with research and writing skills, particularly as these apply to marketing.
Excellent communication and interpersonal skills.
Strong personal organization and project management abilities.
Excellent knowledge of MS Office, CRM tools and Google analytics.
English proficiency is required.
Comfortable originating and developing marketing creative concepts.
Have excellent attention to detail and highly organized.
