Senior Research Analyst - Quantitative Research

The associate will work closely with clients and internal teams to provide insights and recommendations on product innovation, pricing, and marketing strategies. The ideal candidate will have a strong background in market research, data analysis, and project management.

Effective contribution towards NielsenIQ BASES business in Middle East & North Africa region by designing, executing, analyzing, and presenting market research studies (reports, forecasts) to meet client business needs.

Responsibilities:

• Participates in research proposal designs- writes proposals with supervision
• Reviews data for errors and inconsistencies
• Summarizes data for the production of tables, charts, and graphs
• Prepares inputs and runs forecasting models (using BASES methodology/modeling)
• Develops forecast summaries and reports
• Analyzes in-market data using NIQ Retail Audit data
• Analyzes study results to draft reports and presentations
• Executes projects end-to-end (E2E) from proposal to delivery
• Corresponds with client with regards to execution
• Interacts with client staff on routine issues
• Attends client meetings and presentations
• Project mobilization and management
• Work with cross-functional teams to develop and execute research projects
• Work together with other team members to deliver reports, respond to client questions/requests, report generation, etc
• Understand and implement all NielsenIQ internal protocols
• Monitor industry trends and competitive landscape to inform research and recommendations
• Willingness to learn and should have positive attitude towards work
• Disciplined work ethics with respect to client deadlines

Knowledge                  

• Knowledge of Microsoft Word, Excel, and PowerPoint
• Knowledge of statistics, research techniques, and experimental procedures

Skills

• Analytical skills
• Critical thinking
• Client service skills
• Multi-tasking skills
• Oral and written communication skills
• Organizational skills
• Project management skills
• Team player
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Strong attention to detail and ability to think critically and strategically

Required:

• Bachelor’s degree in business, marketing, statistics, or a related field
• 3.0 minimum cumulative GPA or equivalent
• Minimum 2 years of experience in market research industry or related field.

Desired:

• Interest in research
• Public speaking ability

Experience with another language

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion