Our client is a renowned board-certified dermatologist and content creator with a substantial following across YouTube, Instagram, TikTok, and X (Twitter). His mission is to educate and empower individuals about skincare through engaging and informative content.
He is looking for an experienced and passionate Content Creator to oversee his personal brand and elevate his skincare brand’s online presence. As a key member of his team, you will play a pivotal role in shaping his social media strategy, creating compelling content, and driving engagement across multiple platforms.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Managing Multiple Platforms: Manage and optimize our client’s personal brand and skincare brand across YouTube, Instagram, TikTok, and X.
Lead Social Media Strategy: Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and followership, with the goal of reaching 1 million followers by the end of the year.
Content Ideation: Collaborate with our client to brainstorm, plan, and create social media content aligned with brand voice and objectives.
Video Content Creation: Utilize basic video editing skills to process raw footage and provide guidelines to editors for producing social-media-ready short videos (10 per week) and long-form videos (1 per week).
Thumbnail Creation: Create eye-catching thumbnails optimized for each video to maximize views and engagement.
Written Content Creation and Adaptation: Craft compelling captions and adapt video scripts to Twitter threads that resonate with the audience and drive conversation.
Market Research: Conduct basic market research within the skincare industry to identify trends, topics, and content opportunities.
Search Optimization: Utilize SEO techniques to optimize search volumes and increase discoverability of content.
Analysis Reports: Monitor and analyze key performance metrics, provide insights, and make data-driven recommendations to optimize views and followership.
Strong Communication: Communicate effectively with our client and the team, receive feedback, and provide regular progress reports every two weeks.
What Success Looks Like
Strong Digital Foundation: Successfully establish and grow their social media channels, creating a solid foundation for their digital marketing efforts.
Enhanced Engagement: Achieve a significant increase in engagement through strategic content creation and active community management.
Market Leadership: Position our client’s personal brand as a thought leader in the digital healthcare space through innovative and informative social media content.
Required Skills and Qualifications:
Experienced Social Media Manager: Proven experience managing highly demanding influencers or personal brands across YouTube, Instagram, TikTok, Twitter, and other relevant platforms.
Industry Experience: Background and passion for the skincare industry, with a strong understanding of skincare trends, products, and consumer behavior.
Creative Skills: Basic video editing capabilities (ideal) and graphic design skills to create social media content and thumbnails.
Strong Communicator: Fluent English communication skills for strategy sessions, caption creation, feedback, and reporting.
Analytical Skills: Analytical mindset with the ability to interpret data, draw insights, and optimize content performance.
Search Optimization: Experience with basic SEO strategies and tools to increase search volumes and visibility.
Independent and Proactive: Self-driven, creative, and organized with the ability to manage multiple projects and deadlines effectively.
This role offers a unique opportunity for a Content Creator to collaborate with a focused and passionate professional and content creator, who has a clear path to success. If you are a motivated and organized Social Media Manager with a passion for skincare and a drive to succeed, apply today!
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