At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. About the job The Content Marketing team is the voice of Nielsen. We work with our marketing peers to understand audience needs based on where they are in the buyer or user journey and then develop messages and content that establish domain authority, positively impacting buyer behaviors and driving commercial performance. We create content that meets audiences’ needs while moving the business forward. This role reports to the Director of Content Marketing plays a critical role in supporting the development and execution of Content Marketing strategies including the creation of written content in all forms to function across every channel. This role will collaborate closely with other parts of the Marketing organization as well as wider Nielsen stakeholders to determine our priorities and deliver on solutions.
Responsibilities
Support the development of a content strategy aligned with the overall marketing strategy and business objectives
Execute the creation of content to support multiple formats and channel delivery tailored to user needs and behaviors
Collaborate with the wider Integrated Marketing team to plan and deliver content to operate across all platforms and campaigns
Continually create and publish engaging content that aligns with the style, tone and characteristics of the industries that we operate in
Edit, proofread and ensure excellent, fault free content at all times
Partner with the Digital team to optimize content for SEO
Use content management systems to analyze website traffic and users engagement metrics
Develop an editorial calendar and ensure content team is on board
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s attention
Working Style
Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done
Playing well with others is a must. Teamwork is how the best work gets done
Build working relationships inside and outside the organization
Work independently on a small team with a tremendous amount of responsibility
Work in a dynamic environment where new projects and pop-up often
Ability to navigate ambiguity and evolving dynamics with a structured approach
Excited by generating and adopting new ways of working
Intellectually curious and collaborative with a strong work ethic
Energetic, passionate, with an appetite to grow
Qualifications
Minimum of 3 years experience in B2B Marketing, Media, Content and/or related field
Bachelor’s Degree in Communications, Marketing, or related field
Fundamental knowledge of Content Marketing and a good understanding of related marketing functions
Exceptional creative writing and content development skills, experienced English language writer and content creator.
Excellent organization, project management and problem solving skills
A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner
A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment
Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions
Strong project management and communication skills
