At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Market Education Lead – India, reporting to BU director, will play an integral role in developing the strategy and the build of the market education workstream while ensuring it ladders up to the overall brands strategy. Your main goal as a Market Education Lead is to increase disease awareness in the market. In close collaboration with the broader cross-functional team, you will be developing a patient education strategy, as well as develop and drive the implementation of multi-channel patient awareness, education, and treatment adherence initiatives.
Key Responsibilities/Deliverables
Ensure all activities comply with local laws, code, and Lilly procedures.
Develop Market Education /Engagement Strategies:
- Develop innovative approaches and implement strategies to activate and engage patients in their treatment plans.
- Build and implement the operational Patient Education plan, in line with the overall market education strategy
- Collaborate with cross-functional teams to align market education initiatives with overall business objectives.
Patient Education and Support:
- Create educational materials and resources to help patients understand their conditions, treatment options, and medication adherence.
- Provide support mechanisms for patients, such as helplines, support groups, or online forums.
Collaboration with Healthcare Providers:
- Work closely with healthcare professionals to integrate patient education initiatives into clinical practice.
- Provide training to healthcare providers on the importance of patient education and strategies to promote it.
Digital Health and channel Integration:
- Explore and implement digital tools and technologies to enhance patient education, such as mobile apps, portals and remote monitoring solutions.
- Assess the viability of various channels that can be used for our disease state education efforts; leverage digital tools to improve our mix, scale, and reach
Data Analysis and Reporting:
- Analyze data to identify trends and opportunities for improvement in patient education.
- Generate reports on patient outcomes, engagement levels, and the effectiveness of activation programs.
- Track metrics, adjust campaign parameters to drive greater impact
Compliance and Regulatory Awareness:
- Stay informed about pharmaceutical regulations, compliance standards, and ethical considerations related to patient education.
- Ensure that all patient education initiatives comply with relevant laws and regulations.
Cross-Functional Collaboration:
- Collaborate with marketing, OCE, sales, medical affairs, PRA and other departments to integrate patient education initiatives into broader marketing and commercial strategies.
Patient Advocacy:
- Advocate for patients within the organization to ensure that their needs and perspectives are considered in decision-making processes.
- Establish partnerships with patient advocacy groups to amplify the patient voice in alignment with medical and legal.
Evaluate and Improve Programs:
- Conduct regular assessments and evaluations of market education programs to measure their impact and identify areas for improvement.
- Implement continuous improvement initiatives based on feedback and performance metrics.
Budget Management:
- Develop and manage budgets for market education programs, ensuring effective allocation of resources.
- Build and implement the operational Patient Education plan, in line with the overall strategy
Training and Development:
- Provide training to internal teams on patient education principles and best practices.
Basic Requirements:
- Bachelor’s degree in Business, Marketing, Digital Marketing or equivalent (MBA preferred).
- Commercial experience (preferably marketing) from FMCG, life sciences, pharma OTC.
- Experience in developing brand strategies & brand development (brand planning, segmentation, positioning, messaging)
- Strong ability to lead and to be part of a high performing team through strong inclusive and positive team culture behaviours
- Proven record of project management experience and skills
- Excellent command over both written and spoken English.
- Ability to shape a winning team culture: One that thrives on inclusion, creativity, and continuous learning and is guided by the Team Lilly behaviours – include, innovate, accelerate and deliver.
Additional Preferences:
- Strong strategic and critical thinking skills
- Strong collaboration skills/results with others, including cross-functional partnering (particularly with medical, marketing, corporate affairs, communications)
- Experience with communication agency/media agency, local media and influencers, proven experience of paid media, campaigns including social media campaigns
- Strong digital skills and understanding of social media channels including other paid media channels and web traffic drivers
- Assertive with excellent verbal, written and interpersonal communication skills to including report writing, creating, and delivering presentations and ability to tailor content, delivery, and design for a specific audience as appropriate
- Ability to create insights and develop necessary actions and to influence and navigate change management when implementing patient education programmes.
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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