Implement public relations and marketing initiatives directed by the Director of Marketing.
Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal.
Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.
DUTIES AND RESPONSIBILITIES FINANCIAL RETURNS:
Monitors competitors activities and assists in marketing intelligence
PEOPLE:
Actively participate in staff activities
Design, support and oversee cross-functional teams throughout the Organization
GUEST EXPERIENCE:
Conduct client interviews
Entertain clients
RESPONSIBLE BUSINESS:
Attend to all telephone, fax, email inquiries in a timely manner.
Attend marketing meetings/regional sales and marketing monthly conference calls.
Assist with direct mail campaigns.
Represent the Hotel at cocktail parties/dinners where appropriate.
Deal with telephone/fax/email inquiries.
Prepare administration documents required for marketing (ie: internet listings, advertising, booking of directory advertising)
Co-ordinate hotel photography shoots/talent where required, within budget.
Assist with promotions (e.g. seasonal sales promotions and special events).
Maintain collateral and conduct occasional audit.
Co-ordinate generic IHG merchandise and hotel brand.
Co-ordinate hotel brand standards collateral.
Proof read copy of advertising, collateral and press releases where appropriate.
Assist with brand standards policing.
Work in line with business needs.
ACCOUNTABILITY
This is the job in a small to medium full-service, hotel which includes more than one food or beverage outlets, and/or meeting space or catering/convention facilities. Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal.
Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.
