Are you an entertainment fanatic? Does going behind the scenes of an action-packed stunt sequence of your favourite series or film get your adrenaline pumping? Are you unapologetically guilty of flipping through your favourite publications or social media channels to catch all the making-of stories or editorial photos of your favourite shows and actors? If the answer to these questions is a resounding “Yes!”, then the Photo & Audiovisual Studio team at Netflix may be perfect for you. At its heart, Photo & Audiovisual Studio is about telling stories. With creative content built from the production phase of the series and films, the team shapes the visual identity of Netflix’s campaigns. The Role The Photo & Audiovisual Studio Specialist will lead the execution of on-set coverage strategy of Indian Original title productions including, scripted series and films, as well as documentary features, docu-series, and comedy specials. With strong cross-functional partnerships across multiple departments — from marketing and publicity to product and content — the Specialist is responsible for bringing to life the on-set creative needs of a title campaign. They will be based in the company’s India office in Mumbai. The role requires a high level of creativity, an inquisitive and innovative personality, strong project management, and an editorial background attuned to great visual storytelling. This role works across photo and video content, utilizing knowledge of TV and film productions, talent and filmmaker relations, and publicity and marketing strategies to shape, enhance, and support marketing and publicity campaigns. Having a strong creative storytelling instinct that can pivot through the unpredictability of production is key to success in Photo & Audiovisual Studio.
Responsibilities of the role include:
Develop/Execute content strategies in collaboration with your cross-functional partners in publicity, marketing, social, product and content, and align with the creative needs of the title
Leverage your editorial and creative expertise to solve business opportunities through authentic visual storytelling and compelling creatives (audio-visual and photo assets)
Be responsible for the best use of talent time during production to meet the creative needs of the campaign. Drive communication from the set to key stakeholders
Innovate and build engaging narratives that tell the story behind the story. Conduct in-depth interviews with on-screen and off-screen talent to uncover and shape narratives that elevate the campaign
Read scripts, and plan, hire and supervise unit photographers and video crews to capture the best on-set creative. Foster partnerships within the industry
Create and optimise for workflow efficiencies within the India/APAC PAVS team, by staying clued into cross-functional strategies and movements
Skills and Requirements:
6+ years of experience as a content creator, creative producer, art director at an entertainment and lifestyle media house or outlet
Work experience in Marketing, Publicity and/or Communications, at an entertainment studio or production company
A strong creative eye with a keen understanding of visual storytelling in the service of audience-first communication strategies
Understand and have contacts in the photography and video industries in India and working knowledge of digital media file specs and size formats
Incline learning how to optimise technology using internal and external tools for efficiency.
Business-level fluency in English is preferred. Fluency in Indian regional languages is a plus.
