Join us in building & marketing the future of entertainment in India. Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.
Prime Video India is not just one of the fastest growing markets worldwide, but also one of the most loved & preferred OTT destination for our Indian customers. We work in a dynamic environment where delighting our customers & innovating on their behalf is at the heart of everything we do. To help us fulfil this mission, we are looking for a customer-obsessed marketing mind who loves to operate at start-up speeds, solve some of the hardest problems and help build a service that customers love. We are seeking a consummate brand builder with a proven record of building world-class consumer brands. A results-oriented, creative, and digitally savvy brand marketer to help deliver on our brand development priorities, the Sr. Brand Marketing Mgr will be responsible for strengthening PV brand salience and supporting exceptional growth of the service across customer cohorts. This person will be a brilliantly talented strategist with a passion for deeply understanding customers and translating that knowledge into actionable results. This person must bring together their right- and left-brain acumen to uncover insights and creative inspiration to help find new perspectives on the Prime Video brand and service and what it means for customers.
Key job responsibilities
• Support the India marketing leadership and work closely with regional & local marketing teams to build a strong, locally relevant Prime Video brand
• Lead customer marketing and demand generation for new Prime Video initiatives and services
• Collaborate cross functionally (product & channel teams, creative & content, engagement, insights, PR, social & digital teams) to oversee deployment of a service-marketing strategy that works through our various marketing initiatives.
• Use a mix of insights and innovations to create compelling service narratives which are reflective of deep customer understanding (attitudes and behaviors). Translate internal and external research into insights that power service marketing and advertising strategies
• Support creative development and delivery of marketing assets across Amazon owned platforms as well as ATL paid media & social channels. Liaise with a wide-range of external partners (creative agencies, production partners) in creating & deploying our marketing campaigns.
• Overall stakeholder management – leading document reviews and provide periodic updates to internal and external audiences
A day in the life
The ideal candidate will be equally comfortable thinking strategically, working as an individual contributor, generating and executing creative marketing ideas that drive growth, customer consideration & preference for our service. Working across other marketing and business functions, the person will thrive in an environment that values thinking big, taking risks and diving deep. The ideal candidate will embody & inspire a positive, high-energy and results-oriented culture & know how to manage multiple milestones in a fluid, fast-moving environment.
We are open to hiring candidates to work out of one of the following locations:
Mumbai, MH, IND
- 5+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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