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Brand Manager- Saudi Preferred

الشركة السعودية للمأكولات الخفيفة - الرياض, السعودية

الوصف الوظيفي

PepsiCo is a world leader in convenient snacks, foods and beverages - home to some of the best loved and iconic brands around the world.

Our business in Asia Middle East and Africa is the global growth engine of PepsiCo, spanning over 92 diverse countries - from emerging markets to developed markets. Living up to our promise of being a good corporate citizen, through more efficient use of land, energy, water and packaging in our operations, we continue to delight 75% of the world's consumers with our quality, tasty, fun, nutritious and convenient products.

Our employees are at the heart of PepsiCo. Through the Company's commitment to Talent Sustainability, we continue to support the development of employees. Possibilities, our employment brand, reinforces our commitment to our people; enabling them to reach new heights in their careers and becoming truly world class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.

Accountabilities:

•Develop Understanding of category to determine gaps and opportunities.
•Set Brand objectives and strategies.
•Develop & execute Brand plans to achieve short terms & Long term Brands objectives (Market share, volumes, consumer regards)
•Prepare Brand spend plans & monitor/Analyze it to ensure Efficiency and Brand profits.
•Establishes consumer insights and aligns brand objectives and image accordingly.
•Develop Advertising, promotion campaigns with agencies.
•Coordinate with Sales and other functions for Plans alignment
•Learn and Implement Global best practices
•Supervise and develop his team to fulfill business requirement.
•Develop an operating plan (AOP) in his brand.
•Co-own with R&D product innovation and development.

Measures
•Brand promotion results.
•Brand profits margin.
•Promotion execution.
•Brand image KPI.
•Brand Share.
•Brand Volume.

المهارات

•Brand Management background in Multinational FMCG (3-5 Yrs.)
•Strong Analysis/Problem solving skills
•Strong communication skills
•Team work & interpersonal skills
•University Graduate, MBA desirable
•Innovative/creative thinking skills.
•Project management skills.

If you are ready to explore the PepsiCo's World of Possibilities and experience the exhilaration of working with our world class talents, click Apply Now. A member of our Talent Acquisition team will be in touch with you.

الخلفية التعليمية

Graduate, MBA desirable

لمحة عن الشركة

Saudi Snack Foods Company is part of the PepsiCo International family and it s major brands are Lays, Cheetos, & Quavers in addition to the local Tasali brand.
SSFL is a market leader in the GCC and provides employment to more than 2000 persons across the GCC. Due to rapid market growth and expansion there are a number of employment opportunities. SSFL as part of the PEPSICO system provides significant career opportunities and invests heavily in its People agenda