BUSINESS INTRODUCTION
Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 48,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.
JOB TITLE
Senior Manager - Marketing Communication | MAF Retail | Jordan Head Office
ROLE SUMMARY
The Senior Manager - Marketing Communication is responsible for collaborating with the CORP HO and internal stakeholders to develop and implement Marketing & Communications strategies within the Levant Region as well as measuring the effectiveness initiatives and campaigns. The role holder is also responsible for managing the end-to-end cycle of all customer experience touch points and implementing cross-functional initiatives to enhance the customer’s journey.
ROLE PROFILE
Strategic Planning
- Lead and drive the development and implementation of Marketing & Communications within the assigned in line with the overall MarCom strategy
Brand Management
- Build a robust brand across all channels that understands its customers across the Country
- Oversee and execute initiatives for the branding strategy, while ensuring consistency in branding across MAF Retail
Customer Experience
- Deliver best in class customer experiences & build a customer obsessed culture by analysing customer needs and providing recommendations
- Lead and drive the design and implementation of customer experience programs across the Country
Communications & Social Media
- Develop MAFR brand communication strategy and plans for local country operations– while ensuring the alignment from key leaders and internal clients. Oversee execution of the plans, evaluates their success and report results.
- Ensure adherence MAFR communication plans with the communications strategy, plan, guidelines, policies & processes of Majid Al Futtaim.
Customer Intelligence
- Drive & support business decisions and MarCom strategy development within the assigned Country based on customer insights utilizing innovative assessment techniques
Loyalty Programs
- Drive effective planning and implementation of loyalty programs across the Country
- Identify the key performance indicators, and monitor and assess the return on investment (ROI) of current and existing loyalty programs
Creative
- Oversee and lead the execution of creative projects across the Country to ensure that designs deliver a consistent look and feel and are in line with the set brand guidelines
- Ensure regular store audits are conducted to ensure that branding guidelines are in place
Monetization
- Drive the implementation and execution of Monetization and Marketing Operations strategies and campaigns within the assigned Country
- Streamline monetization and manage the end to end across all channels within the assigned Country
REQUIREMENTS
Minimum Qualifications/education
- Bachelor’s Degree in Marketing , Business Administration, Commerce or relevant
- MBA in the same field advantage
Minimum experience
- 15+ years in a similar position
- 5+ years in retail business is preferred
Skills
- Strong analytical and technical skills
- Project management
- Strong communicator and presentation skills
- Excellent organizational and time management skills
WHAT WE OFFER
- At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
- Work in a friendly environment, where everyone shares positive vibes and excited about our future.
- Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.
