Brand Marketing Manager

• Responsible for driving the growth and market presence of the FMCG Food Brands portfolio. This role involves strategic brand management, including product evaluation, pricing, supply chain oversight, and promotional activities. The Brand Marketing Manager is key in aligning the brand's offerings with market demands and business goals, ensuring profitability and compliance, and fostering strong relationships with stakeholders to bolster the brand's success in the competitive FMCG Food product sector.

Marketing Strategy and Brand Development

• Oversee all aspects of the Mohamed Naser Al–Hajery & Sons FMCG Food Brand Management. Develop strategies and execute plans that position the Brands as trusted and leading brands delivering exceptional value, great quality, and convenience every day.
• Conduct brand assessments and implement necessary changes to optimize product mix and performance.
• Collaborate with brand partners to create annual brand plans, incorporating strategies, goals, and financial performance targets.

Budget Management

• Maintain the approved budget to ensure all FMCG Food brand management activities are within the assigned budget by setting the required targets and responsibilities.
• Monitor and ensure achievement of gross margin rate targets and adherence to budget requirements.

Merchandising and Planograms

• Manage the maintenance of brand identities, ensuring consistency across all marketing activities.
• Develop regular merchandising plans for weekly or bi-weekly intervals and follow up on their accurate execution.
• Collaborate with Hypermarket, COOPs, and other sales channels to develop and maintain planograms and merchandising planners for food brands.
• Incorporate centrally planned product mix into planograms to optimize product placement and maximize sales opportunities.
• Provide quick response to feedback and adjustments to programs, as needed, to best serve customers and store operators.
• Oversee the execution of the department merchandising plans aligned with overall brand strategies.

Marketing Promotions

• Manage promotional strategies for food brands in collaboration with Hypermarkets, COOPs, and other stakeholders.
• Develop and implement strategic marketing plans, including advertising and in-store promotions.
• Negotiate promotional allowances, schedule events, and evaluate promotion performance.
• Execute promotions to minimize sales returns and manage overstocked or near-expiry items.
• Ensure compliance with relevant regulatory rules and standards in promotional activities.

Product Management and Supply Chain

• Evaluate and select appropriate SKUs based on cost, service level, quality, and lead times.
• Align with supply chain, and sales partnering with internal and external stakeholders to ensure consistent availability and pricing.
• Manage inventory productivity, space utilization, and profitability for food brands.
• Effectively manage inventory to minimize sales returns and address overstocked or near-expiry items.
• Manage pricing strategies in shared markets to ensure competitive retail pricing.
• Gather sales data and market trends to identify opportunities and optimize sales performance.
• Contribute to the positioning of food products in the market, differentiating them from competitors and targeting specific consumer segments.
• Analyze the effectiveness of marketing campaigns and initiatives, using data and key performance indicators (KPIs) to measure success and identify areas for improvement.

Stakeholder Management

• Collaborate with various internal departments, including product development, supply chain, and finance, to ensure alignment and successful implementation of brand strategies.
• Align with principles/suppliers of brands and ensure that they are fully informed about the food brands’ marketing activities and other relevant details.
• Maintain an excellent relationship with all suppliers and stakeholders.

Budget & Cost Control

• Assist in maintaining the approved budget to ensure all FMCG Food activities are within the assigned budget by setting the required targets and responsibilities.