Copywriter
Full-time
Company Description
Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis. Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.
Job Description
The position of English Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands.
Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism
Main Tasks
Technical & Product
Writing texts (e.g. copy, product descriptions), proofreading, and content editing
Ensuring the consistency of prepared content; Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns. Have a keen understanding of all the channels in the 1:1 marketing space. Understanding the power of data intelligence to help them achieve the communication challenge. Required to make conceptual and strategic decisions across a wide variety of clients and industries.
Business Acumen & Operational Efficiency
Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language. Develop and execute strategically-sound creative for cross-channel initiatives Persuasively present both internally and to clients with credibility, reasoning, and emotion Actively listen to truly understand the ask, client feedback, and internal feedback Ensure communications are produced to the highest standards of accuracy and quality control Deliver fresh ideas and personality while working with existing brand voice and tone
Innovative & Analytical Mindset
Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more. Research competitors and the industry to provide insight into trends and creative foresight Partners with the creatives to make the idea, copy and design a cohesive story
People & Leadership
Partners with creative leaders to proactively seek out and contribute action and thought-provoking ideas. Being able to juggle multiple projects, prioritize, and meet deadlines Investigating industry best practices and new possibilities Taking part regularly in opportunity briefs, stretching their creative abilities consistently
Self
Has the personality to develop thriving client relations and can lead creative presentations Strong conceptualization and smart thinking skills Energy, a sense of humour and an open & curious minds Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums A knack for strategic brainstorming, campaign development, creative brief development and creative execution
Qualifications
At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea. Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
Bachelor’s Degree in the appropriate field of study
Copywriter
Beirut - Lebanon, Beirut, lb * Full-time
