Maximise our digital advertising efforts and drive targeted traffic as a PPC Specialist. We're seeking a dynamic individual with expertise in managing PPC campaigns across various platforms, primarily Google and Bing, with potential expansion into other key areas like Paid Social Marketing (TikTok, Instagram, etc.).
Key Responsibilities:
Paid Strategy Development: Collaborate with the marketing team to develop and implement paid search strategies aligned with business goals and audience targeting. Execute agreed plans and oversee day-to-day PPC activities across platforms.
Budget Management and Performance Analysis: Monitor advertising budgets and campaign performance metrics. Analyse campaign efficiency and compile comprehensive reports for senior management, including insights on the competitive landscape, KPIs, and growth opportunities.
Optimisation and Adjustment: Make data-driven adjustments and optimization actions to ensure campaign quality and achieve performance targets. Conduct A/B tests, refine targeting parameters, and adjust bidding strategies as necessary to maximise ROI.
Administration and Coordination Support: Provide administrative support to the team, including updating regular reports, managing creative assets, and coordinating with external partners. Collaborate with cross-functional teams to ensure alignment and streamline processes.
Stakeholder Relationship Management: Build and maintain positive relationships with key stakeholders and colleagues from other marketing teams. Foster collaboration and communication to drive successful campaign execution and achieve shared objectives.
Required Skills
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