Responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and contribute to the growth of the company.
Play a crucial role in shaping the company's image and ensuring a consistent and compelling message across all marketing channels.
Develop and implement a 360-marketing strategy to increase brand awareness and drive customer acquisition.
Plan and execute integrated marketing campaigns across digital, offline, and OOH channels
Ensure a consistent brand message and visual identity across all marketing channels.
Work closely with internal teams, including Sales, Product, and Operations, to align marketing efforts with overall business objectives.
Liaise with external agencies and vendors to execute marketing initiatives effectively
Requirements
Bachelor's degree in Business, Marketing, or a related field.
5+ years of work experience, preferably in Banking, BNPL or FinTech but not mandatory
Proven experience in marketing management, preferably in the fintech or related industry.
In-depth knowledge of digital marketing, traditional advertising, and out-of-home campaigns and retail marketing.
