KSA Country Sales Manager - Dry Food

Candidates must have in-depth business development experience of selling food products to key accounts in retail and modern trade via distributors in Saudi Arabia.

Our client is a global leader in the export of premium quality dry foods.

We are recruiting an experienced country sales manager to join their Saudi Arabia operations to accelerate sales and revenue volume and brand presence through the local distributor network for key accounts in retail and modern trade.

The successful candidate will have P&L ownership and distributor network and revenue growth accountability for Saudi Arabia.

Candidates must be able to demonstrate a credible sales track record in profitable food products distributor management.

Role Summary

• Define and execute annual go-to-market strategies and roadmaps to increase the Saudi Arabia distributor network.
• Optimize sales strategies to achieve sales and distribution targets to accelerate volume and revenue growth and profitability.
• Identify new distributor opportunities and work with distribution partners and their sales teams to grow the brand and market share.
• Establish merchandising standards and implement sales promotions focusing on product positioning, market penetration and volume growth.
• Conduct distributor business reviews – volumes sales, product mix, pricing, promotions, service levels and cost saving initiatives.
• Lead pricing negotiations to deliver margin improvement, achieve profitable growth and secure long-term agreements.
• New Product Distribution.
• Manage entire supply chain from deal negotiation, activations, marketing and supply chain management to ensure smooth operations.

Mandatory Skills & Experience

• 10 - 15 years’ business development in distributor management and route-to-market strategies experience in Saudi Arabia in the CPG, FMCG and food service sector.
• Proven track record in consistently exceeding sales targets in the competitive UAE retail and modern trade industry through import sales of grains, rice, pulses and dry foods or Agri products is mandatory.
• Strong commercial and financial acumen capabilities in deal structuring, direct import and international cross market tenders.
• Strong business acumen with the ability to utilize category and shopper insights for planning and forecasting.
• Saudi Arabia / KSA driving license is mandatory.

Candidate Profile

• Currently living in the Gulf region – preference will be given to candidates living in Saudi Arabia.
• Fluent in English.
• Fluency in Arabic is a strong advantage.
• Excellent interpersonal, communication and presentation skills with the ability to build long term business relationships.
• Entrepreneurial with a growth and profitability mindset.

Education

• Bachelor’s degree