Marketing Manager (Local Only)

Scope of Position

Ability to demonstrate marketing skills in driving and optimizing traffic via content marketing platforms – Search marketing (SEM), search engine optimization (SEO), and website optimization) while having experience in using social media platforms, tools, and technologies to achieve business objectives, in addition to having the knowledge and expertise to work on and develop digital content with full clarity and understanding of marketing and digital analytical tools.

• • Monitor and perform administrative duties such as, but not limited to, departmental scheduling, payroll, purchase requests and monthly budget/expense reports.
  • Prepare monthly reports
  • Ensure adequate public relations and marketing coverage during office and non-office hours
  • Assign and monitor departmental trainings
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  • Additional Duties:
    • Other duties assigned by senior hotel management

1. Departmental:

• Managerial Duties: (Applicable for supervisors and above)
  • Leads and manages the department in accordance with Mandarin Oriental Standards and set hotel objectives
  • Monitor day to day work and projects are on track and to provide guidance to ensure team colleagues are able to proceed with project tasks efficiently and confidently
  • Ensures that departmental levels of KPIs are in line with hotel objectives
  • Always lead by example
  • Oversees monthly departmental expenses to ensure they are in line with annual budget
  • Interview and recruit colleagues as per job specifications and form an efficient and motivated team
  • Motivate, train, supervise, evaluate and discipline Marketing Operations colleagues
  • Attend managerial meetings if requested and participate actively in achieving productive results
  • Ensure team leaders are monitoring annual contracts, proactively assessing vendors or suppliers.
  • Review regularly Standard Operating procedures and update Policies and Procedures in order to guarantee effective and efficient service as per Mandarin Oriental Standards
  • Conduct daily meetings with Managers and team colleagues to provide information on hotel business overview, upcoming marketing events, check on project status, and provide guidance on projects and issues 
  • Conduct appraisals, disciplinary actions, and performance reviews on a regular basis
  • Identify colleagues for further development or training needs
  • Monitor training plans and measurements for training needs
  • Ensure all audit requirements are met for LQA, MOQA, LQE, QTA and conduct regular self-audits
• Customer Focus:
  • Respond to trade or guest requests and needs professionally, timely and with passion
  • Handle trade and guest complaints in a polite and highly professional manner
  • Meet with VIP or top media guests in order to build relationship
  • Manage and maintain a positive rapport and relationship with agencies, vendors or suppliers

• Departmental Duties

• • To be the guardian and specialist of the Brand Communication Manual and provide guidance and advice on all brand-related matters
  • Ensure clear understanding of brand guidelines or rules by internal and external stakeholders
  • Act as brand guardian for the hotel by constant monitoring and enforcing of brand guidelines
  • Keep up to date with the local and regional advertisement environment, particularly in the hotel, travel, luxury retail, fashion, beauty and luxury lifestyle sector
  • Monitor and report any advertisement campaigns from competitors
  • Provide feedback and recommendations on advertisements
  • Manage the advertisement plan to ensure it is in line with the hotel’s marketing objectives and budget
  • Ensure each advertisement insertion is brand compliant and culturally sensitive to the market
  • Assist the Assistant Director of Marketing Communications with the coordination of photo or video shoots
  • Identify areas for content development and share with Assistant Director of Marketing Communications
  • Liaise with internal stakeholders to understand their needs in content development
  • Develop systems to manage the request for new branded items
  • Develop good rapport with photography and videography vendors
  • Assist the Assistant Director of Marketing Communications with the coordination, planning and implementation of marketing campaigns

• Colleague Relations:

• • Ability to work a flexible schedule to include early mornings, late nights, weekends and holidays
  • Be creative, energetic and willing to exceed expectations in order to motivate team members and drive team spirit
  • Motivate and inspire the Marketing Communications team to continuously deliver aspirational content and capture interest from the market
  • Coach and train colleagues to increase colleague satisfaction and productivity
  • Immaculately groomed and articulate, highly professional appearance

• Administration Duties:
  • Other duties assigned by senior hotel management

  • Sustainable Responsibilities:

    
    
    • This role involves implementing eco-friendly practices, educating guests/colleagues on sustainable initiatives, and continuously seeking ways to minimize the hotel's environmental footprint.
    • Knowledge of waste sorting and recycling procedures. Energy Conservation: Water Conservation.
    • Supporting sustainability initiatives.

Skills and Qualifications:

• Previous working experience as a Marketing Manager for minimum of three (3) years
• Bachelor’s degree in marketing, communications, journalism, media, or similar relevant field
• A proven track record of successful Marketing campaigns 
• Excellent communication, presentation, and leadership skills
• Outstanding organizational and time management skills
• Excellent Analytical and data-related skills