Overall Purpose
The Marketing Specialist is responsible for execution of commercial marketing programs. Core responsibilities include external communications, organize training programs, organize digital asset creation, conference management and customize marketing support to doctors/clinics on an ongoing basis, to ensure business objectives are achieved.
Reporting to BDM
Reporting Relationships: BD Team, Digital Marketing Manager and Sales Managers
Primary Responsibilities:
- Liaise with third party to produce marketing material: English and Arabic Roll Ups, flyers/leaflets, before and after pictures, products brochures, waiting area videos, invites to events.
- Organize video creation and customization of social media content to fit the customer requirements.
- Review all marketing practices and help educate the client on using our marketing tools.
- Customize events/activities, such as open days with our customers to drive more consumable sales.
- Assist clients in developing promotional scripts for products and treatments.
- Train clinics on how to sell treatments “Train to Sell” by creating strategies.
- Educate clinics on how to handle objections, and increase awareness on the features, advantages, benefits.
- Following up on exhibitions, booth designs, booth construction, and activities during an exhibition.
- Recommend the right doctors/clinic for content creation
- Measure the outcome of marketing programs
- Feedback on competition’s activities and trends
Key Specific Job Skills and competencies:
- Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills.
- Excellent communication
- Very strong numerical and analytical skills - translate marketing initiatives into quantifiable measurable performance.
Minimum Experience Profile:
- 3-4 years of experience in marketing within the medical devices/ medical equipment business, specifically Dermatology equipment/ consumables.
Minimum Qualification Profile:
- Bachelor’s degree in marketing, Pharmacy, Business Administration, or another relevant field
AMICO Group operate in 13 countries in the MENA region and our team of full-time employees exceeded 1300. AMICO Group engages in marketing, selling, service engineering and providing solutions and prime technical support to the customers. We’re specialized in Ophthalmology, vision care, Orthopedics, Neurosurgery, Dermatology, Cosmeceuticals, ENT and General Surgery.
Our work environment is dynamic, open, stimulating and nurtures learning and career growth.
