Marketing Supervisor

Job Purpose / Objective

Supervisor and coordinate the promotion of HMG brand and services to the consumer, patients and medical audiences at project level and responsible for the day to day running of the Marketing Department and its functions.

Key Responsibilities / Accountabilities

• Prepare and implement an annual marketing plan in coordination with corporate Marketing division with all detail for the year’s activity to meet agreed Marketing objectives.
• Ensure effective, branded marketing communications including the website, social media, print communication, and advertising.
• Supervise special projects such as PR events, launches, marketing campaigns etc.
• Liaise with all department managers in-house, in creating marketing pieces for different areas e.g. Booklet, newsletter, brochure etc.
• Work closely with head of departments to ensure clear marketing message to audience and marketing support and research and evaluating new opportunities for the business, and customer needs and insights.
• Maintain awareness of competitor activity and general healthcare updates and perform analysis of the effectiveness marketing efforts.
• Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.
• Coordinate the appearance of all print and electronic materials such as letterhead, use of logo, brochures, etc.
• Evaluate marketing opportunities based on discussion and competitor analysis.
• Ensure all internal marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
• Oversee customer/patient communications across all HMG Marketing channels including email campaigns, seasonal campaigns, advertising campaigns and display adverts.
• Handle event and visitor protocol and ensure that all visual merchandising in all areas are consistent with the guidelines of brands.
• Prepare and issue on-going reports on all activities to General Director.
• Review performance of staff and perform counselling on unsatisfactory performance. In addition, discuss personnel and administrative issues and address and solve problems among staff.
• Perform other applicable task and duties assigned within the realm of his/ her knowledge, skills and abilities.

Education/ Professional Qualification

• Bachelor’s Degree in Marketing or Business Administration or related field

Experience

• Three (3) years of relevant experience, ideally in the healthcare related field.

Professional Licensing / Certification / Training

• N/A