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Job Summary
Dyson Retail is Different, for a number of reasons. Firstly, this is a firm of expert engineers,
offering people the chance to connect with technology in store, including a world-class
styling experience with a blow-out bar concept. We are delivering a high service experience
for our shoppers – think 5 star hotel levels of service – demonstrating the value of the
technology and providing aftersales care. Our aim is to support owners in getting the best
out of their Dyson technology. This is a new retail concept in a fundamentally
entrepreneurial, start-up feeling business. This means that everyone in-store needs to be
prepared to do anything and everything required running the business and providing the
best customer experience.
The main purpose of the role is to deliver outstanding retail experiences that fascinate
shoppers through the presentation and demonstration of our machines, whilst talking about
the science of hair. Reporting in to the Senior Store Manager our stylists is responsible for
appointment booking and styling sessions.
Specific Tasks & Duties:
• Approaching consumers in a highly competitive retail space, generating interest and
sales
• Demonstrating our technology, whilst talking about the science of hair in an everyday
language customer
• Deliver the balance between sales and service
• Drive an audience first approach by enhancing personalisation, “VIP” experiences and
new propositions
• Provide outstanding experiences to establish Dyson as a leader in the haircare industry
• Ensuring a high standard of visual merchandising in your area
• Blow-drying and styling sections of the customer’s hair
• Providing guidance on hair care techniques and supporting items
• Manage daily, weekly bookings and find creative ways to increase the number of
bookings
• Be the brand guardian, ensuring you know what needs and how to do it in the Dyson
way
Skills knowledge and experience:
• Preferably Qualified stylist that has experience within the blow dry sector
• Previous experience working with / in a premium beauty brand
• Fluent in English & local market languages
• Track record for creating innovative solutions that solve problems and/or challenge
convention
• Be prepared to hit targets
• Great customer-facing and sales skills, including the ability to adapt your style to the
needs of every customer
• Previous experience in a promotional marketing and sales background
• Be confident in giving in-depth bespoke consultations for every customer’s styling
questions
Person Specification:
• Demonstrates integrity in all their decisions and actions
• Excellent communication skills up to leadership level
• Proven ability to simplify the complex
• Creative and innovative – able to think differently
• Have a passion for technology and hair science
• Passionate about delivering perfect brand and product experiences
• Pro-active – prepared with solutions and anticipating problems
• Passion for learning and keeping up to date with the latest trends
• Team player, happy to share knowledge and experience with people in the team
• Flexibility to operate in an entrepreneurial environment
Department Role Beauty Expert Locations
