Which of the following is not an element of a Marketing Information System?

C) Prod. Monitoring system is not an element of Mkt. Info. Sys.

c) Production monitoring system

c) Production monitoring system

A production monitoring system may form part of a broader management information system, and this may have relevance to marketing (e.g. in respect of future ability to fulfil orders). It is not, however, in itself generally considered to be a part of a firm's marketing information system.

I agree with the answers colleagues in saying that C is the correct answer

One must opt for C

Agree with Mr. vinod Jetley

MY answer will be c) Production monitoring system

C  is the correct answer

Thanks

c) Production monitoring system

is not an element of a Marketing Information System

c) >>>>>>>>>>>>>Production monitoring system

internal records system mean market insight system

The right answer is option C    '