In your own business model, do you rely more on "push" sales techniques, or on "pull" sales techniques? Why?

In Sales specially in FMCG we have to rely on both Push and Pull strategies. Push means that you make your products available and displayed in the shelves of a Retailer regardless of its demand.  Pull means that you make the potential customers aware of your products and its distinct features through different mediums of promotion and advertising.

When a customer walks into a shop to consider your product for purchase after getting influenced by your promotion campaign if it is not available there or if available but not in full colors and designs.  Customer will hardly consider for its purchase. So by pull we drive the customer to go to the shopping place and by push we force the middlemen to keep and display the product.  This combination of Pull and Push normally works and make a product successful.

I believe in pull sales technique as by that brand also become equity where as push sales brand may not get such equity and respect to the brand and company remains either equal or more in pull sales , so better is pull;l sales by different techniques.

As far as i think pull sales is always better because when we use pull sales strategy that means we are creating the demand of our products while using various techniques....this also makes a brand image for our product at the same time. This is good strategy for long term. Whereas in push sales we can only make possibility of availability of product and can not create the demand.

Having worked in different sectors I feel pull sales basically suit industries into service sector while for others it is the other way round. Having said that, it all depends on the scenario in which your industry is in and other factors

No pushing Sales it would be customer need and his market demands.

Pull sales is always be the better sales, push sales mean we are dumping the stock.

A mix of Push and Pull works well but it mainly depends on the brand. For example Apple follows pull strategy, whereas it's competitors engage in push. Push startegy is good if the company wants to spread brand awareness and once established, it can move to Pull strategy. One main thing to be considered for pull though is that the brand/product must be really well known with unmatched features/benefits and the most important customer support.