The personal convictions that a specific mode of conduct is personally or socially preferable to another mode of conduct is called:

Correct Answer is  Values

Values : 

A personal value is an individual's absolute or relative and ethical value, the assumption of which can be the basis for ethical action. A value system is a set of consistent values and measures. A principle value is a foundation upon which other values and measures of integrity are based.

answer is option a) <<<<<<<<<<<<<<<

 a. >>>>>>>>>>>>>>>>>>>> values.

>>>>>> The answer will be option a. values.

SUCH AN ANSWER IS CALLED VALUES.

number one is true the values is right

my answer is values...............

My answer is same as other experts, which is option (A)

a. values.............. . . . .

I choose option ---------------a

with thanks