By following which marketing concept, Zafar’s agency resulted into loss? Kindly go through the details below:

Zafar’s manufacturing agency suffered a loss due to excessive stock and hectic manufacturing schedules. Zafar was determined to sell his products and that’s why he thought speeding up the manufacturing activities and having a huge stock will help him to get more sales. But, customers preferred competitor’s products. Zafar realized his approach was wrong.

1. Selling concept

2. Product concept

3. Production concept

4. Marketing concept