How relevant is traditional market research in today's world of real-time marketing? how has digital impacted your research process?

Since we live in a world that is constantly changing and advancing real time marketing has become more prevalent in the sense that a business needs to be more up to date with current needs and trends. This allows a business to help its change be more smooth without incurring any undesired risks. With that being said the principles of traditional marketing have been used for years and have proven success over time. Personally, I believe traditional marketing should still be implemented while have a larger focus on real-time marketing. Using the real-time marketing results you can adapt your traditional marketing methods for a win-win situation.

The digital world has made research a lot easier to follow up with as you can get immediate results of what your customers are demanding or what they want to demand in the future. From said results you can manage your customers and create CRM(customer relation management) tools to keep your customers in the long run and keep both parties satisfied.