What are the main factors effecting new product price and how you manage?

The main factors are:

- The psychological price or price acceptability,

- The cost of returns

- Elasticity of demand

- Competition

- The public intervention

- Commercial considerations

- The image strategy

By adopting a strategy of both:

- The strategy of market penetration: low prices: the conquest of the market (ie, lower unit costs of prodution)

Condition: the request must be price sensitive for consumer products.

- The strategy of ecramage of market: the high prices: significant profit,

Condition: inelasticity of demand / prices, have a technological lead for luxury goods, enough buyers at this price.

 

 Extent of new product finish attractions and creative marketing Awareness by Advertistment, promotions, targeted audience packaging acceptability and convictions for a first time trier and competative affordability to the existing.

Thanks

Totally agree with the answer given by Mr. Najeb

............Agree with MR NADGIB 

The main thing that effect on the price of new products The invention to the public and the quality of the product

agree with mr. Nadjib RABAHI