What is the difference between Hootsuite, Buffer, and IFTTT? And which one is better for social media management?

Thanks for the invitation Sarah Ali

Honestly, IFTTT is time consuming yet power set of commands for campaigns that have been pre-aligned to a complete story.

But Hootsuite being the easiest to handle, I wouldnt go any further.

BR

I agree with the previous answers

Thanks for the invitation , I totally agree with Mr Hani and Mr Sunny

Best Regards

Dear Sarah,

Hootsuite is perhaps the most developed and feature-rich of the three sites mentioned and offers a range of useful facilities including:

1- The ability to manage all social networks from a single dashboard.

2- Social analytics – a management dashboard for bringing together analytics data from the social sites that you work with such as Facebook Insights, Google Analytics and Twitter Profile Stats.

3- Hootsuite Teams – enables you to map individuals within your organisation to their specific responsibilities in managing a particular aspect of the social networking portfolio.

4- Apps – Hootsuite provide Android, iPhone and iPad apps for their users

Bufferapp works on the principle that you and your team can maintain a buffer of activities throughout the day and release those activities at pre-ordained times. Facilities include:

1- Single dashboard access – to all nominated accounts

2- Detailed analytics – pull together statistics and other analytics data from all connected sites

3- Custom scheduling – to release content as and when desired

4- Apps – There are various apps available including those for iPhone and Android.

IFTTT actually means. IF This Then That is a concept that allows the user to automate the process of interacting with social networking sites and responding to “triggers” such as being tagged on Facebook.

IFTTT is a powerful beast and would require dedication and effort to set up but the payoff would be significant in terms of time-saved and the high level of automation achieved.

Finally, So with Hootsuite being the arguably the easiest to use and with a lower entry point than Bufferapp those of us who find IFTTT a little too technical would probably go for that. My inner technical subconscious Jiminy Cricket, however, keeps telling me that IFTTT would be worth persevering with. Try them all for free and see which suits your business best.

Regards,

Hany Sewilam AbdelHamid

Head of Business Development | Sales & Marketing

Entrepreneurship Coach & Consultant

Digital & Social Marketing Certified Expert

Hi Sarah. Thank you for asking what you did. It gave me an opportunity to brush up on my peripheral vision on IFTTT, especially. With an abundance of social media management programs available to us, it's easy to miss out on something that you don't use every day. But the very fact that you ask, tells me that you do. Now on to your question: Hootsuite is a perfect foil for those who manage multiple social media programs and want the convenience of keeping all log-ins/past activity organized and accessible from a single point of reference - a convenient dashboard. In that sense Hootsuite is an ideal SM integrator. Buffer, strictly from a utility point of view, I see it as a 'post scheduler'. And it does this job commendably well. Amazingly seamless (though it's still being worked on as we speak), Buffer does score on reverse information that is available to us on the various users that we are trying to keep engaged e.g., ideal time of flighting posts vis-a-vis users that we wish to engage. To the more savvy among us (reading between the lines), it has the capability to tell us a lot more in terms of user habits/interests etc. Hope I have been able to answer your question. Do let me know if I have missed out anything. Good luck Sarah.