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متابعة

Do you agree with Holistic Marketing approach? Why?

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تم إضافة السؤال من قبل Ashraf Alsinglawi , Medical Supply Chain Planner , International Committee of the Red Cross
تاريخ النشر: 2013/09/21
Menerva Melad
من قبل Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

yes i agree

Holistic Business Marketing looks at the whole business system to create a marketing plan. Most Marketing strategies focus only on the service or goods provided and do not look at the people involved who create and deliver what is being marketed.

A holistic approach to business marketing takes into account the values, ethics, passions and concerns of the people involved in the company, as well as the goods or services, to determine a strategy to best market to the end user.

 

Nitin Chandran
من قبل Nitin Chandran

A very nice question honestly. Contrary to many answers here, I'd say that I'd agree with this approach to an extent provided the company has certain value focused social cause to position itself, having said that, I should also stress that this might not be applicable to all companies. One of the aspects of this approach is simply focusing on the energies and playing with it. So, as this is a new business paradigm, i wouldn't  experiment with it, unless and until more research goes into it.

Muhammad Waqas
من قبل Muhammad Waqas , Accountant , Rafiq & Sons

i do agree with this. because Holistic marketing recognizes that there are many stakeholders involved in each transaction—from suppliers, to employees, customers, shareholders, the community at large, and the environment. In order for a company to achieve success in today’s business landscape, it must take into consideration the complexities of its breadth and interdependencies because businesses no longer exist in a vacuum but within a multi-dimensional, global, interconnected landscape.

Companies who adopt this new marketing paradigm are not only generally more profitable, but they subscribe to a triple bottom line objective of profit, people and planet as opposed to a pure profit maximization strategy that typically only serves to benefit shareholders.

 

arij arij
من قبل arij arij , صيدلانية , صيدلية حمدة

I agree for sure .. Because in Holistic Marketing everything matters so its importance is in creating attractive business that will Keep customers happy & satisfied and differentiating your product or service from competitors

 

Mohamed Hendy
من قبل Mohamed Hendy , Commercial director & Co- founder , The matchers

 I believe many of Marketeers believe  in Holistic Marketing , as we start by Internal Marketing , then ,Integrated Marketing , and  Relation ship marketing and finally mesuring the Marketing performance .

 

in another meaning we consider it as a strategy that enables you to look at your marketing efforts as a 'whole'.. every thing in the firm related to the Marketing.. and I believe that's in the revolution of the Marketing a lot of  firms trying to be Marketing oriented and that for sure based on their industries  

Ahmed Elkhodiry
من قبل Ahmed Elkhodiry , Regional Consultant , Euromonitor International

In my opinion, and without any further explanation on the advantages or disadvatages of Holisitic Marketing, I think it is an exceelent approach but not suitable and will bifficult to adapt to some kind of businesses, products or services.

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