What are the data sources being used by companies to better understand and manage the customer experience?

Shall we consider the following:

1) Customer databases,

2) Digital channels (website, mobile, apps, review sites, etc.),

3) Customer relationship management (CRM) systems,

4) Point-of-sale systems, and

5) Social media sites.

In order to better understand and manage the customer experience, Predictive Analytics is the best answer to collate and use the data. Data is purely based on facts collected and never on guesswork. It can be collected by means of Real-time Feedback and surveys, Voice Of Customers (VOC's) and by tracking online customer information.

Customer feed back forms, recordings from the customer service department, Survey reports, General response by the customers are some of the available resources. 

Thanks

Nothing to add after Mrs. Juhi answers .

Regards

Thanks for your invitation, Agree on experts answers.

Thanks for sending me the invitation. You can benefit from the CSAT and VOC surveys to capture your customers feedback.

1-Complaints 

2-Direct /Indirect Feedback 

3-Surveys

4-Social Media