In today's world retaining Brand Loyalty is very difficult. As a Brand or Marketing Manager, what would you do in your industry to achieve this?

6 Ways to Create Brand Loyalty

1. Be Better than Anyone.

2. Belonging.

3. Credibility.

4. Accessibility. 

5. Connectionability. 

6. Repeat.

Best way to retain Brand Loyalty is best customer service, improve QA of the product /service which you offer, timely feedback from customers which will keep a good rapport between seller and buyer. 

Expand Brand Image make sure that competition is kept under check.

This way surely Brand loyality will be retained.

Brand loyalty is built on the foundation of every interaction your customer has with your service.  The key to brand loyalty is to always meet or exceed expectations with every customer encounter.  When customers become loyal, they not only buy your product/service, they become emotionally attached to your brand.  They may recommend your brand to their friends and family, develop an emotional connection, and act as a brand evangelist.  These recommendations known as “word-of-mouth” marketing, continue to be most effective, as they can articulate the value proposition of your brand, and address an emotional connection that resonates well with others.

1. Establish brand storytelling

2. Connect with your customers

3. Anticipate their needs

4. Deliver on promise

5. Be consistent

6. Deliver personalized experiences

To establish brand loyalty you must live by your company’s core principles and go above and beyond customer expectations. Go the extra mile to set your brand apart from anyone else.

1. Research the market

2. Understand the target market

3. Develop and execute strategies that help increase brand loyalty

4. Make sure that ALL marketing campaigns have the SAME message, sometimes too many messages confuses the consumer. Thus stay with one message use strategies that compliment the message your brand carries.

e.g : Dove has a very simple message...that your 'naturally beautiful' and you dont need enhancements...all their campaigns compliment the same message. 

First I will invest in research to identify the reasons why my prime prospects are not behaving idealy.

depending on who the prime prospects are a customized campaign would be launched to tackle the (wrong perception of the brand or  introduce a solution or ....)

parallel to the campaign a long term strategy will be taking place to insure maintaing the loyalty of the prime  prospects 

consumer are becoming very demanding now a days. with every additional VAS they took previous VAS for granted. being a marketer, i m mostly focusing on customer services, timely reply ot their querries. Product quality is for granted, should be superior.

Like others have already mentioned, the only way to retain your brand loyalists to understand them properly. Know their demographics, psychographics and behavioral patterns. As a brand, live up to your promises by providing quality product and good customer service. See to it that you treat your  loyalists as people who have invested their emotions in your brand and not as cash cows bringing in more revenue.  Also, keep in mind that brand loyalty is developed over a lot time and you cant expect people to be true brand loyalists from day1.

Dear It is very defficult to keep continue rlation with their customers and brand for a long time ,but it is very important tool for multinational companies to achieve their target.