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متابعة

Direct marketing is an effective tool for:

A) Consumer B) Business to business marketing C) Both (A) and (B) D) All the above E) None of these

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تم إضافة السؤال من قبل Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
تاريخ النشر: 2014/04/11
Abhishek Mondal
من قبل Abhishek Mondal , Marketing Consultant , Style-Card

Direct marketing will be effective for both. 

Direct marketing allows you to generate a response from target customers. As a result, small businesses can focus their limited marketing resources where they are most likely to get results. A direct marketing campaing with a clear call to action can help you boost your sales to exisitng customers, increase customer loyality, recapture old customers and generate new business. 

Importanly, direct marketing can be evaluated and measured precisely. One can analysis results to see which target group was most responsive and can also test marketing strategy with sample groups before it being rolled out.

 

Wheather you are targeting business (B2B0 or customsers (B2C0, direct marketing can deliver results.

Direct marketing its a tool that have high ability to target a particular customer and it can be used for B2C and B2B .

zafar abbas minhas
من قبل zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

DIRECT MARKETING IS method by which company reaches at door step of customer , directly through its agent.

Yaser Waheed
من قبل Yaser Waheed , Manager Accounts , Artec Private Limited

OPTION "A"

Marlowie Hatulan
من قبل Marlowie Hatulan , Banquet Manager , Radisson Blu Hotel

For me its A, but its more like hitting two birds with one stone.

Mohammad Faraz
من قبل Mohammad Faraz , Foreman- Senior Procurement and Logistics Executive , Chemtech Trading WLL

Well it depends on the nature of business.It all depends on the industry type and your product. If FMCG then A , If engnineering product then both options , etc.

Ellen Nosicelo
من قبل Ellen Nosicelo , Personal Assistant , N and L Cleaning Services

Answer is A whether you are targeting business.

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