Content, Community and Brand Manager for a Fintech startup

About Our Client:

Client is an innovative fintech startup on a mission to protect and grow users' finances against inflation and currency devaluation. By providing a platform that converts savings into stable currencies like the US Dollar and integrates next-generation finance platforms for optimized yields, we aim to democratize access to financial security. We are in the seed stage, striving to achieve product-market fit, and we are looking for a passionate Brand and Content Manager to join our dynamic team.

Job Description:

We seek a creative and strategic Content, Community, and Brand Manager to lead our branding and content initiatives. As our first full-time brand and content hire, your ultimate goal will be to create a loved and known brand. You will shape Cenoa's brand narrative, create compelling content, build a passionate community, and drive engagement. You will work closely with the CEO to develop and execute a content and brand strategy that aligns with our mission and growth objectives.

Key Responsibilities:

• Develop and Implement Content, Community, and Brand Strategy: The client is an early-stage and pre-PMF startup planning to launch a new brand in Turkey. You will create and execute a strategy that is aligned with this context andfocuses on achieving product-market fit.
• Content Creation: Produce high-quality, engaging content across various formats (videos, podcasts, social media, infographics, blogs, PR, etc.) to generate organic traffic, create big WOM/virality, and build a loyal community.
• Creative Campaigns: Develop innovative marketing campaigns (online or in-person) and brand stories that excite potential users and create WOM.
• Cultural Relevance: Ensure that the content, community engagement, and branding resonate with Turkey's cultural and social nuances.
• Community Engagement: Build and engage online communities, fostering user trust and loyalty.
• Market Research: Talk to users to understand their financial behaviors, needs, and preferences. Identify pain points and opportunities.
• Analytics and Optimization: Analyze the performance of content and campaigns, using data to optimize and improve future efforts.
• Collaboration: Work closely with all teams, including product, growth, and customer support, to ensure cohesive brand messaging and user experience.

Skills & Requirements:

• You are ambitious and want to leave your mark on the world. You want your work to have a visible, big, and lasting impact on the world. You want to shape the future of fintech, money, and banking.
• You want to do meaningful work at a company where you believe in the idea, feel passionate about the mission, and love the team, culture, and values.
• You want to maximize the speed of learning & development in a place where you work on cutting-edge topics, technologies, and challenges.
• The client is an early-stage and pre-PMF startup planning to launch in Turkey as a new brand. As a result, the expected mindset, skill set, and behaviors for this role are very different from those for an established brand.
• This role needs to be entrepreneurial, adaptable, and hands-on. It requires focusing on rapid growth, innovative problem-solving, and deep customer empathy. Being hands-on means directly engaging in tasks and execution, while an entrepreneurial mindset involves taking initiative, embracing risks, and finding creative solutions with limited resources. Being innovative often means using guerilla marketing tactics to achieve higher impacts with lower budgets.
• A growth mindset with demonstrated curiosity, grit, and empathy
• Strong skills and experience in building content marketing strategies
• Strong skills and experience in content creation (producing highly engaging content across various formats like videos, podcasts, social media, blogs, PR, etc.)
• Previous fintech experience is not required but is a big plus
• Previous early-stage startup experience is not required but is a big plus

Why Join Our Client:

• Be part of a fast-growing fintech startup with a global impact.
• Work with a world-class team on cutting-edge problems.
• Opportunity for career growth and development.
• Competitive compensation package and benefits.
• Hybrid in Istanbul, Bebek.