Associate Business Director - Strategy & Insights
Full-time
Job Description
The Associate Business Director role in the strategy & insights team:
-Is responsible for managing and directing strategy for top clients of the agency.
-Is a team leader and mentor to younger strategy talent.
-Is an active practitioner and contributor to the Groupe's vision of Power of One.
-Is focused on helping win new business.
-Is focused on great creative work and winning awards.
Technical & Product
-Actively uses and advocates the Publicis Groupe FUEL platform. Directs the team to do so too.
-Actively participates in every Groupe and Agency OPEN brief with inspiring springboards. Directs the team to do so too.
-Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
-Comes up with proactive briefs for clients based on qualified opportunities. And directs the team to do so too.
-Initiates and directs the client's Effectiveness awards entries and submissions, regionally and globally. Directs the team to do so too.
-Inspires creative teams on Creative awards for clients.
-Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations. Directs the team to do so too.
-Is persistent about improving the craft of the strategic thinking behind briefs. Directs the team to do so too.
Business Acumen & Operational Efficiency
-Is the 'Google' and 'ChatGPT' in the agency on the client's category and business.
-Builds knowledge of key technology and emerging vendors to integrate innovative solutions for clients.
-Makes persuasive and effective presentations.
-Unearths and directs client workshops and actively participates.
-Directs monitoring of social, cultural and technological trends along with their impact on attitudes and behavior's.
-Directs team participation in client-conducted researches.
-Directs consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
-Is knowledgeable of and brings in Publicis Groupe offerings and solutions (besides their core agency-of-focus) into existing client businesses.
Innovative & Analytical Mindset
-Market Research: Produces groundbreaking new findings based on data.
-Ideation: Creates new approaches for delivering knowledge and inspiration that expands the creative team's ability and output.
-Competitive Analysis: Is the go-to person for knowledge on all things to do with the competition (products, business, future plans, communication)
-Presentation Development: Presents to the highest level of an organization and effectively persuades to sell the thinking and the creative work.
People & Leadership
-Takes initiative to challenge an established point of view with respect and openness.
-Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
-Able to handle complex issues and make decisions even when missing information.
-Capable of proactively developing meaningful relationships with key decision makers.
-Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
-Able to build succession plans and grow and mentor future talent.
-Able to provide constructive feedback to others in a timely manner.
-Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
Self
-Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
-Displays openness to the ideas of others and leverages them when beneficial for the business.
-Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
-Able to set high impact objectives and goes above and beyond to exceed performance.
-Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
-Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
-Approaches situations and individuals with honesty, integrity, transparency and humbleness.
Qualifications
-Bachelors or Masters degree in business, marketing, innovation, data, research.
-Min of 10-12 years experience
-Experience working in a creative strategy role
-Agency experience is a must
-Arabic would be preferred
Associate Business Director - Strategy & Insights
DMC11, Dubai, ae * Full-time
