About the job Corporate Director of Marketing for the China market - Luxury Hotel Group
Position
Director of Marketing - China market
Group Director Social Media
The client
Luxury hotel Group
Main duties and responsibilities:
Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectives.
Development of China-Specific Marketing Strategy: Craft and implement a marketing strategy for the Group that is specifically tailored to the Chinese market, aligned with the corporate brand and global marketing strategy.
Ensure alignment with the overarching business objectives in the region and effective execution of these strategies.
Ensure marketing budgets, activities, and engagement with external marketing agencies are well-aligned with the market-specific needs of the Chinese luxury hospitality sector.
Lead, inspire, and develop a marketing team focused on the Chinese market.
Establish standards for best practices and drive a high-performing team that understands the nuances of the Chinese luxury hospitality industry.
Partner with sales and marketing teams to oversee direct channel marketing programs tailored for the Chinese market, ensuring these initiatives significantly impact revenue growth.
Interact with key stakeholders and General Managers, for campaigns that have both a regional and China-specific focus.
Ensure that marketing strategies not only align with the brand strategy but also resonate with Chinese consumers and stakeholders, adapting brand and performance application for the Chinese market as required.
Initiate and lead market research and customer insight projects within China to identify direct business opportunities and innovative revenue-generating products or services.
Work with revenue and distribution team to develop innovative and profitable digital marketing strategies, with a special focus on platforms and channels popular in China, to boost room bookings and brand presence.
Oversee the management and creation of marketing materials and localized advertising campaigns that are specifically designed for the Chinese market.
Lead the development of strong marketing relationships and partnerships within the Chinese market.
Coordinate and support the creation and implementation of multi-property seasonal offers and regional campaigns, with a creative, media, and activation approach that appeals to the Chinese audience, both at a brand and property level (ownership and consulting).
Develop marketing launch campaigns for new property openings within the Chinese market, ensuring they are culturally sensitive and market-appropriate.
Experience and qualifications:
Excellent knowledge of the Chinese social networks & social media
Must have Chinese (Mandarin) fluency (written, spoken)
Bachelors degree in Marketing/ Business Studies or Similar
Desirable: Masters degree in Marketing or an MBA
Minimum of 8 tears experience in a similar Marketing position within hospitality
Experience with luxury hotel brands (desirable)
Analytical focus with strong quantitative & budget management skills
Experience of creating annual marketing strategies
Skilled at creating senior level marketing reports and demonstrating ROI
