Head of Marketing

Job Purpose:

The Head of Marketing oversees all facets of marketing activities, both at product and corporate levels, to establish and maintain best practices in marketing.

Key Accountabilities:

• Oversee corporate marketing activities, including branding.   
• Plan and execute visitor, delegate, and exhibitor marketing campaigns on time and within budget, in consultation with Vice President and Head of Sales   
• Develop and maintain time and action plans for all campaigns, monitor spend, and report effectiveness.        
• Provide integrated marketing support for the exhibition/sponsorship/delegate sales teams as needed.
• Coordinate and manage relationships with various suppliers, including creative designers, website developers, media, etc.  
• Manage a PR Consultancy to execute international PR plans.  
• Manage, develop, and maintain all product websites.
• Produce effective advertising, marketing, and sales collateral for all products.   
• Develop relationships with trade associations, media, regulators, and industry organizations.    
• Manage database management, development, and list sourcing.         
• Develop, negotiate, and fulfil contra agreements with media partners, associations, and supporters.  
• Liaise with team members and stakeholders on items containing event branding.             
• Attend meetings with key event partners, associations, sponsors, and media.   
• Monitor competitive activity and attend competitor events as required.            
• Manage participation at competitor events as required.         
• Conduct or commission relevant market research for each product, measure customer satisfaction, and identify event development opportunities. 
• Assist the Event Management team in identifying product development, sponsorship, and branding opportunities.   
• Oversee the development of the business' online activities.   
• Manage, motivate, and develop the marketing team.
• Collaborate with marketing teams in cross-promotional opportunities

Qualifications and Experience:

Technical / Functional:

• Minimum 5 years of demonstrable management experience in events and/or B2B media
• Degree educated/MBA desirable.
• Detailed knowledge of marketing best practices
• Understanding of B2B exhibition and B2B publishing markets
• Familiarity with data protection issues
• Experience in developing online strategies.
• Proficiency in auditing existing procedures and implementing new ones.
• Appreciation of international cultures and foreign languages
• Ability to network and liaise with senior stakeholders, trade bodies, and associations.
• Proactive engagement with market trends

 Personal Attributes / Interpersonal:

• Excellent written and verbal communication skills
• Strong administration and organizational abilities
• Effective time management
• Proficient in project management, overseeing multiple products.
• In-depth understanding of marketing principles
• Team player with strong people management skills
• Ability to work under pressure and meet deadlines in a target-driven environment.
• Self-motivated, innovative, and creative
• Competitive analysis skills
• Ability to think laterally.
• Availability for travel

dmg events is an equal opportunity employer, If you have not heard back from us within 14 days, please consider your application as unsuccessful at this time.