Career Area:
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Global Construction Industries Service Division is looking for a talented and passionate Marketing Consultant who develops and executes regional plans within the marketing communications discipline for key Construction Industries Services Division (CISD) initiatives.
The position is versed in digital marketing tactics, omni-channel strategy, lead generation/sales conversion, branding and marketing analytics. The individual will support customer-centric marcom initiatives related to maintenance, repair and rebuild, hydraulics aftermarket options.
What you will do :
Individuals demonstrate intellectual curiosity, creativity, foresight, good business judgement and outstanding parts/service application or marketing/distribution knowledge along with the sensitivity to customer financial impact.
Position leads projects, regional in scope and works with senior management to achieve objectives for the division.
Manages the compliance of its own assignments and keeps up to date with new industry trends, customer engagement, and changing consumer behaviors affecting the competitive environment.
This position plays a significant role in the regional events and trade shows such as Bauma Munich. Key skills include strong project management, ability to collaborate globally, innovative ideas to showcase a memorable customer experience.
At this level, leadership skills and the ability to sell ideas are being developed. Must communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations.
Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.
Good human relations skills are required to develop a collaborative/cooperative work relationship with others inside and outside the business unit.
Skills You Will Have
Promotion and Marketing Communications
Customer Focus
Collaborating
Vendor/Supplier Management
What Will Put Ahead
Requires a college degree or equivalent experience with 4-8 years of marketing experience.
Proficient in the marketing communications discipline.
Must be able to maintain confidentiality.
Must have strong writing/presentation skills and examples of successful communication plans and results.
Solid written and verbal skills necessary.
Excellent interpersonal and communication skills are required to deal with issues crossing boundaries or persuade others inside or outside the organization to take action.
Project management of tradeshows, event planning and execution.
Understanding of construction industry and aftermarket solutions is preferred but not required.
Additional Information
Must be open to travel up to 25% travel.
No relocation package will be offered.
A hybrid role will be required to be in the office 3 times a week.
French language will be advantageous.
What We Offer:
From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.
You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Posting Dates:
Caterpillar is an Equal Opportunity Employer (EEO).
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