Search Engine Optimization Specialist

SEARCH ENGINE OPTIMIZATION SPECIALIST

Develops and executes tailored Search Engine Optimization (SEO) strategies within American Hospital Dubai to increase organic traffic, visibility, and conversions. Conducts thorough keyword research aligned with healthcare trends and user intent, and optimizes website content, adheres to SEO best practices and industry-specific guidelines. Collaborates with cross-functional teams to ensure alignment between SEO initiatives and overall marketing objectives. Performs regular SEO audits, monitors performance metrics, generates report track progress, and identifies areas for improvement.

DUTIES AND RESPONSIBILITIES:

• Develops and executes SEO strategies tailored for the healthcare sector to increase organic traffic, visibility, and conversions.
• Conducts comprehensive keyword research and analysis to identify opportunities aligned with healthcare trends and user intent.
• Optimizes website content, including blog posts, landing pages, and service descriptions, adhering to SEO best practices and industry-specific guidelines.
• Collaborates with cross-functional teams to ensure alignment between SEO initiatives and overall marketing objectives.
• Performs regular SEO audits, monitor performance metrics, and generate insightful reports to track progress and identify areas for improvement.
• Keeps abreast of search engine algorithm updates and industry trends to adapt strategies accordingly, ensuring compliance and competitiveness.
• Implements technical SEO enhancements, including site structure improvements, schema markup, and mobile optimization, to enhance user experience and search engine visibility.
• Utilizes SEO tools and analytics platforms to gather data, derive actionable insights, and make data-driven decisions to optimize performance.

QUALIFICATIONS & SKILLS:

• Bachelor's Degree in Marketing, Communications, or related field preferred

PROFESSIONAL EXPERIENCE:

• Minimum of three (3) to five (5) years of experience in SEO, within the Healthcare industry preferred
• Knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), keyword research methodologies, and on-page/off-page optimization techniques.
• Skills in SEO strategies and campaigns that drove measurable results in organic traffic and conversions
• Skills in interpreting data, identifying trends, and implementing effective strategies
• Ability to speak in English fluently, with exceptional written and verbal communication skills
• Ability to manage multiple healthcare clients/projects simultaneously with experience working in an agency setting

Note *  : Only shortlisted applicants will get contacted