Description
Position at GroupM The Senior Trading Executive supports the Trading manager in the day-to-day management of media activities and to produce a cohesive media plan based on the client brief, including communications goals and brings together different disciplines for integration across multiple media channels. The Senior Trade Executive strives for the most effective media strategies and execution and manages the process with related parties. Roles and Responsibilities:
Vendor Management: Coordinate with media vendors, negotiate rates, and manage relationships to ensure the timely delivery of media placements.
Forecast Management: Compile, track and analyze all forecasts received across all clients and partners.
Budget Management: Track media spending against allocated budgets, reconcile invoices, and resolve any discrepancies in a timely manner.
Data Analysis: Analyze trading performance to identify trends and opportunities for optimization.
Reporting: Generate regular reports on trading performance, providing insights and recommendations for improvement to internal stakeholders.
Optimization: Work closely with the media buying team to optimize campaigns based on performance data and market trends,
Compliance: Ensure compliance with industry regulations and best practices, including advertising standards and data privacy laws.
Experience:
2-3 years’ experience in a media planning role with strong digital and performance marketing knowledge
Strong acumen for planning and buying media tools
Good industry knowledge across traditional and digital channels, strategic and conceptual development of brand marketing, industry & consumer trends would be beneficial.
A good communicator capable of expressing their own ideas, thoughts and concepts and a basic understanding of media planning with a natural tendency towards accuracy, attention to detail, establishing trust and relationship building.
Effectively applies rationale and logic when constructing media plans, uses in-depth analysis and understanding of implications.
Will need to have sufficient digital capabilities, showcase platform knowledge and understanding how to build audiences, use the right bidding strategies and correct formats for different campaign objectives across the funnel
