Deriv.com | Full time
VP of Marketing
Dubai, United Arab Emirates | Posted on 03/05/2024
Your role
As VP of Marketing at Deriv.com, you will use your extensive managerial experience, data-driven approach, and business development skills to establish Deriv.com as the leading brand in the online trading industry. You will devise strategies for advertising, marketing, and public relations to raise brand awareness, audience development, and business acquisition. Since thought leadership is your strong suit, you will train and inspire your team to engage in every stage of the product journey, shape how the product is represented, and grow a thriving consumer base for it.
What you’ll do
Build and lead a multi-disciplinary team comprising top talent in online marketing, communication, design, strategic partnerships, and more.
Define our global strategies for advertising, marketing, and public relations to accomplish company goals and drive business growth.
Take ownership of marketing metrics that matter to the business, including those related to acquisition (CPA), conversion, retention, churn, lifetime value (CLV), and revenue.
Direct organic and paid marketing campaigns to meet our goals across the board.
Analyse data, generate meaningful insights, and present actionable business reviews to senior management.
Liaise with the Compliance team to handle complex contract negotiations and other legal matters.
Requirements
A university degree in marketing, business administration, or another related discipline
15+ years of marketing experience in trading firms, e-commerce, FX or crypto exchanges, or FinTech
Experience in various technical areas of digital marketing (e.g. SEO, PPC, A/B testing, conversion rate optimisation, content marketing, display advertising, funnel optimisation, and affiliate marketing), plus all relevant metrics for each acquisition channel
Expertise in branding, communication, advertising, public relations, and design with strong project management skills to direct large marketing campaigns (both digital and non-digital) from start to finish
Advanced hands-on experience with Google’s data and marketing tools such as Marketing Platform, Ads, and Search Console
Experience with market research tools and methods to distil key consumer insights.
Prior experience overseeing digital marketing for a forex, or online trading company
A result-driven mindset and a strategic, creative, and analytical thinking style
Benefits
Market-based salary
Annual performance bonus
Medical insurance
Housing and transportation allowance
Casual dress code
Work permit
A chance to work with top talent from across the globe (70+ nationalities)
Ample team-building and bonding activities
* Great overseas travel opportunities
