Al Rawabi has always been committed to quality. The company’s drive to make staff more quality conscious and consumers more responsive through intensive staff training, implementing new systems and upgrading information technology has paid off with the ISO 9002, ISO 1401 & HACCAP Certification.
While all efforts have been taken by the company to ensure the freshness of milk and juice that reach the consumers, the advertising support has done its part informing consumers of the quality of the products that reach them. Precisely why the advertisement for Al Rawabi has slogans: “Born in the UAE and Taste Today’s Fresh Milk Today”. Various innovative promotions have also been undertaken by the company to popularize the brand. Among the strongest 40 Brands in Middle East, Al Rawabi Dairy is the Market Leader and Market Share Holder.