AlYassem is a Saudi facilitator of consumer-to-consumer (C2C) and business-to consumer (B2C) transactions through its print classified advertising properties. The Company's print properties facilitate local and regional commerce by serving as a marketplace where consumers and businesses advertise items for sale and where consumers reach these sellers to purchase these items. The Company owns publications in Riyadh, and future cities through out the kingdom and the Middle East.
Through its integrated print and advertising strategy, the Company offers buyers and sellers a comprehensive and targeted way to conduct C2C and B2C transactions. A critical mass of buyers and sellers regularly access the Company's print. Over 60% of the items advertised are vehicles, which represent significant transactions for customers. This targeted community of buyers and sellers, seeking to make significant purchases and sales, makes the Company's publication attractive to third-party providers of complementary products and services.