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Supporting the sustainability of food security in the kingdom and the region in general.
1. The straight way: Honesty, integrity, and decency. This is what we are about as a company and individuals. 2. Students of the business: We see problems as opportunities. We seek to learn from others. We are open to change and will always challenge status quo. 3. Respect: We treat others with respect. People are equal regardless of their race, color, and religion. 4. Responsibility: Towards our stakeholders as well as the environment we operate in, the resource we use, and the communities we serve.