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Supporting the sustainability of food security in the kingdom and the region in general.
1. The straight way:
Honesty, integrity, and decency. This is what we are about as a company and individuals.
2. Students of the business:
We see problems as opportunities. We seek to learn from others. We are open to change and will always challenge status quo.
We treat others with respect. People are equal regardless of their race, color, and religion.
Towards our stakeholders as well as the environment we operate in, the resource we use, and the communities we serve.