Baker Group

About Baker Group

Established in 1984 by Sameer Saeed and Yousef Nadoom, the Baker Group is today one of the fastest growing private companies in the food and beverages sector in Kuwait, with six brands and over 60 branches serving high quality and unique desserts as well as speciality savory food. The Group’s first pastry shop previously known as “Ghandoor” gained fame from selling cakes, cookies and Arabic ice cream. From its location in the Jabriya area, the Baker Group expanded in 1997 with the launch of the renowned bakery Mr. Baker, followed by the opening of the first Kanafani in 2003, Mr. Subs & Wraps in 2007, Herfy in 2008, Abu Saleem in 2010 and the high-end confectioner, The Victorian, in 2013. Today, the Baker Group aims to continue its expansion in the Kuwaiti market, serving customers through quality brands ranging from bakeries, pastry and chocolate shops, fast food chains, gourmet sandwiches and Arabic cuisines restaurants.

Vision

We aim to lead in the business lines we serve, acquiring market shares and gaining customer loyalty year after year.

Mission

At Baker Group, our mission is to consistently provide the highest quality of products and services, exceeding our customers’ expectations each and every time they step foot in one of our shops.