The house of Binzagr refers to the traditional family residence and provides the generic name for the business activities founded by Mohammed Obaied Binzagr over 120 years ago in the Red Sea port of Jeddah. Trading on the ancient "Spice Route" between Europe and the East, Beit Binzagr prospered, leading to a partnership being formed in 1925, the Shinkar and Binzagr Company. This importing and distribution establishment was the foundation of the present-day Binzagr Company which is now part of the international Binzagr organization.
More recently Binzagr pioneered the in-Kingdom manufacture of many products previously imported, often in partnership with international companies which were originally suppliers. Long respected in the Kingdom as one of the leading business families and internationally distinguished, the House of Binzagr, Beit Binzagr in Arabic, is today a group of companies with diversified world-wide interest.
"Leverage advantages of scale and scope to maintain an effective and efficient organization delivering unparalleled distribution reach in fast moving consumer goods throughout the Kingdom of Saudi Arabia."
Our objective is to be accepted by all our Principals as the "Center of Excellence" when it comes to distribution of Products in all sectors of the market in KSA.
We strive to be a cost-effective, highly efficient and effective Sales and Distribution service whose Principals would not consider there being an alternative Route to Market.