cashU is a Payment Service Provider with a focus on internet payments in Middle East and North Africa. Our head office is in Dubai, from where we serve global and regional online merchants with a complete suite of payment solutions custom built to cater for local culture and the Arabic online buying habits and trends.
cashU was established in 2002 by Maktoob (now Yahoo) and our management team is the region’s most experienced online payment experts with a solid background from regional and international banking, credit card processing, alternative payment solutions and online monetization and marketing industries.
cashU today serves online shoppers in all Arabic speaking and surrounding countries with secure, accessible and easy to use payment solutions, giving everyone the possibility to buy online without discriminating on age, income, nationality or banking contacts.
cashU is a payment platform that is built upon, and encapsulates the most sophisticated and up to date fraud prevention and AML systems reducing the risks associated with online payments for both buyers and sellers which all allows for wider, safer and faster consumer participation in e-commerce.