Coca Cola Beverages Pakistan Ltd,

About Coca Cola Beverages Pakistan Ltd,

The Coca-Cola Company is a global business enterprise that is active in more than 190 countries of the world. Coca-Cola Beverages Pakistan limited (CCBPL) was incorporated on March 17, 1996 as a private limited company having its registered office in Karachi. Subsequently the legal status of the company was changed and it was converted into an unlisted public limited company as on May 30, 1996. Now Coca-Cola is sold in more than 190 countries of the world. Coca-Cola because “the two C’s would look well in advertising”. The name of the flavour base included in secret formula for “Coca-Cola” is referred to as 7X. Only a few people know the secret formula for “Coca-Cola” concentrate, which is made in a number of centralized production facilities. The principal activities of C.C.B.P.L are the bottling, selling and distribution of the brands of the Coca-Cola Company i.e. Coke, Sprite and Fanta. The prices of all brands of CCBPL are the same for the entire country. The Coca-Coca Co. considers the consistent of high quality of its beverages to be one of the primary assets of its business. “Coca-Cola” logo is recognized by more than 70% of the world’s population. The Coca-Cola Company has also been a leader in introducing globally competitive standards. The C.C.B.P.L pays approximately 1.8 billion taxes annually to the govt. of Pakistan. The Coca-Cola Co. has 9 bottling plants in operation of which seven are company owned. The company has an investment of Us $ 130 million and provide direct employment to 4500 people in Pakistan and engages 6000 indirect distributors.

Vision

To become a market leader in ready to drink segment while adding best-in-class value to all stakeholders.

Mission

Coca-Cola Pakistan exists to refresh the consumers, inspire moments of optimism through our brands and actions as well as benefit all stakeholders, which we will do with highest social responsibility and with uncompromising commitment towards quality of our products and integrity in our operations